When you initially publish an article that is evergreen

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Don’t believe me? Check out the top 10 pages from January 10, 2021 to January 10, 2022 according to Google Analytics: Google Analytics for Blog Writing Most of the articles listed there were published a few years back and yet they are the ones that garner the most traffic even up to this date. That is the power of evergreen content. It’s a strategy I’ve used for my own websites and I’ve used it to make our clients’ website successful as well.

What is evergreen content Evergreen content is a piece of content about a topic that is still relevant even after a long time regardless of year, season, or trends. Compared to news articles and writing about trending topics, evergreen content will consistently bring CY Lists your website traffic over time because there are people always searching about it. Evergreen content is such a crucial SEO strategy because it keeps your audience engaged and gives your website continuity. It should definitely be the backbone of your SEO strategy as the gains are far greater than the costs. What evergreen content brings to the table Long-term gains Think of evergreen content like an investment.




you may not get traction immediately in your article. But as you rank higher, you would notice that traffic will increase slowly If we compare evergreen content to news and other trending topics, you would see that as time goes by, evergreen content can still generate traffic while news and hot topics will fall off a lot faster. Here’s an example. I wrote an article a few years ago about the easiest way to apply aggregate rating schema. Years later after its publishing, it is consistently getting traffic and is even my top article for the past year. easiest way to apply aggregate schema Let’s compare it to a news article I published two years ago.