As you can see from the fact that the number one search

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Ranking is said to get 33% of the traffic, you can lose a lot of potential customers. Percentage of Traffic by Google Result Position source Now, as we have seen so far, there should be no contradiction between SEO and CRO. However, in reality, a contradiction exists. When I asked Rand Fishkin , he told me that discrepancies occur very rarely. Rand Fishkin Mr. Rand Fishkin "Sure, there are inconsistencies, but they're few and far between. When it comes to SEO, it's all about using keywords and wording wisely on your pages to align with the words searchers use (for example, 'Solve your book storage problem'. ``Rand's Bookshelf'' is still very important. Sometimes CRO tests show that less clear and direct language actually has a higher conversion rate. That said, in more than 90% of cases, there is a way to find a good balance with a little compromise (e.g., ``Rand bookshelves solve your book storage problems''). ” Let's use LawnStarter Lawn Care as a real-world example .

LawnStarter gets a lot of SEO traffic from people searching for local lawn care companies, so losing traction on Google would be detrimental to the company's customer acquisition. Is it possible to test headlines for value propositions that deliver more value to customers? The answer is yes. However, if you require specific keywords India Phone Number in your H1 tag and change to a clear, value-providing headline, there's a real chance you'll lose traffic. LawnStarter Lawn Care source Ryan Farley , founder of LawnStarter Lawn Care , told me that while Google's algorithms may be improving in certain ways, they're still not consistent with perfect UX.




Apparently not. Ryan Farley Mr. Ryan Farley “It is often said in the SEO community that SEO is about creating a website that is as tailored to the visitor as possible. If that were true, then SEO and CRO would fit perfectly. doesn't work that well. In reality, Google's algorithm still relies heavily on non-UX signals such as keywords in H1 tags and body text. If you don't include your keywords within the H1 tag, you're going to lose out on SEO. Otherwise, you won't be able to properly categorize your pages. For example, as you can see on our Jacksonville page, there's no reason not to include the keywords "lawn service" or "Jacksonville" in your headlines, even if there are better-converting headlines in Adwords.