Hours of video are uploaded to YouTube every minute

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In contrast to traditional storytelling, Instagram is “not about individual content alone, but about stories that are told over a longer period of time and combine to form a complex narrative thread ,” as Dr. Kerstin Hoffmann discussed on her blog PR Doctor . You can also use the appropriate hashtags to tag your stories so that they are easier to find and reflect the common theme. A numerical excursion: Instagram has one billion users worldwide as of June 2018 . On an average day, 80 million photos are shared. After Instagram introduced the video feature, more than five million videos were shared within 24 hours. 400 million users use Instagram Stories every day . 80 percent of Instagram users follow at least one company.


There are 25 million business profiles worldwide on Instagram. 1/3 of the most Special Data viewed stories come from brands and companies . You can find further insights into Instagram user numbers at futurebiz.de and at brandwatch.com . YouTube If you're honest, what medium could be better for storytelling than YouTube? Correct: none. The importance of moving images for storytelling cannot be denied and has been in continuous development since the beginning of film and television. YouTube is now not only used as a search engine by today's generation, the video platform is also home to thousands of influencers from a wide range of industries and this channel has now become a profitable marketing tool for large and medium-sized companies. A numerical excursion: The platform is available in over 88 countries .




YouTube is the second largest search engine in the world and the third most visited site after Google and Facebook. Over 1 billion hours of YouTube videos are watched every day , more than Netflix and Facebook combined. The average viewing time on mobile devices is more than 40 minutes . On mobile devices alone, YouTube reaches more 18-49 year olds than news channels and cable television. You can find more insights into YouTube user numbers at brandwatch.com . Why should you rely on visual storytelling? If the numbers listed above aren't reason enough for you to start with visual storytelling, I have two more essential points here that will help you make your decision.