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In addition to measuring the evolution of your site's overall traffic, it is interesting to follow the details of visits per page and article. Whether it is optimizing the SEO of a page lacking visibility, or integrating new conversion levers on a highly visited page, analyzing your traffic is a mine of information to adapt your content to what your target is looking for. Traffic sources Organic search (SEO), paid search (SEA), publication on social networks, emailing, etc.
: it is always useful to know how visitors arrived Chinese Malaysia Phone Number List on your site. As the possibilities are numerous, it is in your best interest to know which acquisition channel works best in relation to your target, in order to capitalize even more on it. your visitors stay on your site. If a large number of people stay for a very short time (less than about a minute), this means that the page they are viewing does not meet their expectations: content not relevant enough, unattractive design, lack of Calls to Actions…Keep an eye on this data and take corrective action in case of visits that are too short.
The bounce rate The bounce rate represents the percentage of people who visited a page and left the site immediately afterwards. This data can be useful for identifying pages with low added value. However, this data must be moderated: if a page is very complete, lists all the information that may interest the visitor, it is therefore logical that he leaves the site after having browsed the page. This metric can therefore be associated with that of visit duration: if a page has a high bounce rate and visit duration, there is no need to worry.
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