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Sales and marketing Published Management Sales and Marketing. Eternal struggle Sales and marketing are two of the most important functions for any business. Although the two terms are often used interchangeably they are different disciplines with different purposes. Sales focuses on converting prospects into customers while marketing is concerned with creating demand for a product or service.In this article we will discuss the differences between sales and marketing and the importance of integrating these functions for business success. Sales Sales involves the process of making deals and making a profit for the company. The sales function mobile app development service is responsible for converting leads into paying customers.
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This involves identifying potential customers understanding their needs and preferences and convincing them to make a purchase. The sales process usually involves face-to-face interaction or communication through other channels such as email or phone calls. The ultimate goal of sales is to make a profit and build relationships with customers.
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